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Building Blocks For Business Success special edition collection
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Our Price: $129.50
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Building Blocks For Business Success
Each chapter of this book has a different article written by associates of Business Credit Services or David Gass and are meant to be thought provoking and inspiring for your entrepreneurial spirit.
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The Building Blocks For Business Success - Volume 5: Marketing
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Our Price: $14.95
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The Building Blocks For Business Success
Volume 5: Marketing
So, you’ve started your business or are thinking of starting a business and want to begin marketing your company. Maybe you have been in business for years and would like to improve your marketing. Here is a list of 8 marketing essentials every business should have.
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The Building Blocks For Business Success - Volume 6: Value
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Our Price: $14.95
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The Building Blocks For Business Success
Volume 6: Value
To Increase Your Sales, Add More Value
When it comes to increasing sales, the typical knee-jerk reaction is to cut prices. This is a unsustainable strategy (and not a lot of fun from the competition perspective). The last thing you want to do is race your competition to the bottom.
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The Building Blocks For Business Success - Volume 7: Leverage
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Our Price: $14.95
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The Building Blocks For Business Success
Volume 7: Leverage
In business “leverage” is using other people’s money to make more money. There is no better example than real estate.
Financial leverage is powerful because cash flow is king.
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Building Strong Brands
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Our Price: $30.00
Sale Price: $27.00
You Save $3.00!
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Author: David Aaker
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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The Art of Writing Advertising
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Our Price: $14.95
Sale Price: $13.46
You Save $1.49!
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Author: Dennis Higgins.
What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in "The Art of Writing Advertising."
Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
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Leading the Revolution
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Our Price: $18.00
Sale Price: $16.20
You Save $1.80!
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Author: Gary Hamel
Drawing on the experiences of such companies as Virgin Atlantic, Charles Schwab, and Disney, the author examines the underlying principles of radical innovation, explores where revolutionary new business concepts come from, and identifies the criteria for building companies that are activist friendly.
One of the world's preeminent business thinkers and coauthor of the bestselling "Competing for the Future, " Hamel updates "Leading the Revolution" with all-new chapters and lays out an action plan for any company or individual intent on becoming an industry revolutionary.
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Permission Marketing
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Our Price: $25.00
Sale Price: $22.50
You Save $2.50!
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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Author: Seth Godin
This groundbreaking book explains how businesses of any kind can dramatically increase their marketing and advertising effectiveness in any media. The author advocates using permission marketing that will eliminate customer resistance, create trust, and improve brand awareness.
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Survival Is Not Enough
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Our Price: $15.00
Sale Price: $13.50
You Save $1.50!
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Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Author: Seth Godin
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.
Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately attracts people who drive it to evolve even faster.
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Duct Tape Marketing
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Our Price: $24.99
Sale Price: $22.49
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Authors: John Jantsch, Michael Gerber, and Guy Kawasaki
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
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