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  The Art of the Start
 
 
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Book: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

    Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
The author of Rules for Revolutionaries explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash an entrepreneurial, creative approach to business at established companies.
 

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