| Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Both insightful and at times, uncompromising, marketing expert Seth Godin has established a fan base that started with his book PURPLE COW; he followed up with a must-read blog and columns in Fast Company magazine. SMALL IS THE NEW BIG presents those newer writings, alphabetically arranged, as he guides readers through his new marketing world with well-turned phrases and more developed pieces. A philosophy emerges of responsibility for one?s actions, and he puts the onus on the marketer to get the message out, while maybe being as funny, insightful, and creative as he is. |
